Thursday, October 4, 2012

Link: Who Owns a Club's Marketing Database?



The October issue of GolfBusiness, contained a fascinating article about who owns a club's marketing database where the club is managed by a third party. As the author rightly points out, the obvious answer, that the club not the management company owns the data is not always correct. When a club enters into a management agreement with a third party manager, it should ensure that its contract for those services contains a clause which makes it unequivocally clear that all such databases, lists, etc. are the property of the club not the management company.

http://www.golfbusiness.com/article.aspx?id=2312